Brand qhia zaj dab neeg ntawm lub tuam txhab.Dab tsi tuaj yeem hais txog lub hom phiaj ntau dua li kev ntim khoom?
Thawj qhov kev xav yog qhov tseem ceeb heev.Ntim feem ntau yog koj thawj cov khoom qhia rau cov neeg siv khoom.Yog li ntawd, cov khoom ntim khoom yog qhov tseem ceeb uas cov tuam txhab lag luam yuav tsum tsis txhob tso tseg.Qhov no yog vim li cas koj lub ntim yuav tsum qhia koj qhov zoo, hom thiab zaj dab neeg pom.
Tej zaum koj yuav xav tsis thoob thaum pom tias plaub ntawm kaum tus neeg siv khoom sim cov khoom tsuas yog vim nws nyiam lawv cov xim hauv khw.Xya tawm ntawm kaum tus neeg siv khoom tau hais tias kev tsim ntim yuav cuam tshuam rau lawv qhov kev txiav txim siab yuav khoom, vim tias qhov no yog lawv thawj kev sib cuam tshuam nrog cov khoom nws tus kheej.
Niaj hnub no, lub sijhawm lub qhov rais rau cov neeg yuav khoom zoo tib yam los txiav txim siab txog kev yuav khoom yog txwv.
Nws tsuas siv sijhawm 7 vib nas this los ua qhov kev xav thawj zaug uas tsis nco qab.Qhov no yog vim li cas kev tsim cov ntim tau zoo tuaj yeem pab koj cov khoom lag luam tawm ntawm cov khw muag khoom, nce muag thiab nyiam cov neeg siv khoom.
Hauv qab no yog tsib lub laj thawj tseem ceeb rau kev tsim ntim khoom:
Brand positioning thiab cov neeg siv khoom loyalty
◆ Ntim pab qhia cov nqi lag luam thiab tsim kom muaj tus kheej tshwj xeeb rau koj hom.Yog tias koj lub hom phiaj muaj peev xwm tuav tau txoj haujlwm tshwj xeeb hauv lub siab ntawm cov neeg siv khoom, nws yuav ntxiv dag zog rau cov khoom lag luam, thiab lawv yuav txuas ntxiv siv koj cov khoom.Piv txwv li:
> Xim:Ntsuab muaj feem xyuam rau kev noj qab haus huv thiab kev loj hlob, thaum liab arouses cov neeg siv khoom txaus siab thiab kev zoo siab.
> Bold message:Cov kab lus ntxim nyiam thiab cov lus tshaj tawm thov rau cov neeg tuaj saib ntau txhiab xyoo.
> Visual friendliness:Ua kom koj lub ntim nthuav dav nrog cov xim muaj tswv yim thiab cov duab piav qhia zaj dab neeg.
> Kev sib raug zoo:Kev siv cov qauv tsim khoom zoo sib xws yuav pab ua kom muaj hom lag luam sib xws.Thaum tswj kev txuas mus ntxiv, nws kuj pom tau tias muaj kev lag luam muaj zog.
◆ Thaum kawg, koj cov khoom ntim khoom tsim yuav sawv tawm hauv lub hom phiaj kev lag luam uas koj tau txheeb xyuas.
Cov qauv ntim ntxim nyiam yuav yeej koj qhov chaw ntawm lub txee
◆ Qhov no tsis yog kom nyiam cov neeg siv khoom xwb.Kev tsim cov khoom ntim khoom ntxim nyiam yuav txhawb nqa cov khw muag khoom.Ntau lub npe nrov hauv xyoo pua 21st tau suav tias qhov no yog qhov tseem ceeb tshaj plaws.
◆ Nyob rau lub sijhawm no, cov khw muag khoom noj khoom haus tsis txaus siab rau cov khoom txee uas nws kim heev, yog li koj cov khoom ntim tsim yuav tsum zoo heev kom nyiam cov neeg siv khoom thiab ua kom koj cov khoom muag muag hauv khw.Ntawm qhov tsis sib xws, kev tsim ntim khoom tsis zoo yuav ua rau koj cov khoom tsis muaj sijhawm.
Txhim kho koj cov khoom pom muaj nqis
◆ Qhov pom kev pom ntawm kev ntim khoom yog qhov qhia tau zoo los txiav txim siab txog qhov pom ntawm cov khoom.Cov neeg siv khoom zoo li cas txheeb xyuas seb koj cov khoom puas zoo?
◆ Cov khoom ntim nrog cov qauv tsim tshwj xeeb, kev ua haujlwm siab thiab kev saib xyuas kom meej yuav cuam tshuam qhov zoo ntawm nws cov khoom thiab nyiam cov neeg tuaj yeem tuaj yeem yuav dua yav tom ntej.
◆ Nyob rau tib lub sijhawm, kev ntim khoom yooj yim yuav xa cov teeb liab ntawm cov khoom qis rau cov neeg siv khoom, thiab tej zaum yuav tsis saib nws.
Ntim raws li cov khoom lag luam
◆ Kev ntim khoom txaus nyiam tsis yog lub ntsiab lus ntawm kev txhawb nqa koj cov khoom.Nws tseem yog ib qho tseem ceeb uas lub ntim khoom raws li koj qhov kev tshaj tawm kev lag luam thiab siv los ua qhov txuas ntxiv ntawm kev tshaj tawm.
◆ Piv txwv li, koj tuaj yeem tsim qhov kub thiab txias los ntawm tsuas yog muab cov khoom tsim tshwj xeeb rau lub sijhawm tshwj xeeb.Qhov no yuav tsis tsuas yog ua rau cov khoom tshwj xeeb, tab sis kuj ua rau cov neeg siv khoom xav tias lub sij hawm siab, ua rau lawv txiav txim siab sai sai.
◆ Kev tsim ntim zoo heev yog lub cuab yeej lag luam muaj zog rau koj lub hom phiaj.Nws qhia meej rau cov neeg siv khoom vim li cas koj cov khoom thiab cov npe sib txawv, thiab txhawb kev yuav khoom ntawm cov neeg saib xyuas.
Ntim functionality
> Loj:ntau qhov sib txawv ntawm cov ntim tuaj yeem ua raws li qhov xav tau ntawm cov neeg siv khoom.Nws tuaj yeem tsim raws li tus qauv "nqa rau" style, lossis nws tuaj yeem txhais tau tias tsim nyog rau tog khoom kim heev.
> Kev nyab xeeb:xyuas kom muaj kev nyab xeeb ntawm koj cov khoom noj thaum lub sij hawm kev thauj mus los ntawm cov chaw tsim khoom thiab cov khw muag khoom, thiab tseem tiv thaiv cov khoom los ntawm kev puas tsuaj ntawm lub txee.Yog li ntawd, cov khoom ntim yuav tsum ruaj khov thiab txhim khu kev qha.Daim ntawv tuaj yeem ua los ntawm cov khoom siv fiber ntau muaj implosion thiab compression kuj.
> Yooj yim cia:Stackable ntim kuj pab kom koj cov khoom huv si, ua rau koj cov khoom muaj kev nyab xeeb, tshiab thiab muag tau yooj yim.Kev tsim ntim zoo ua rau kev ntim khoom, kev thauj mus los thiab kev khaws cia yooj yim heev.Nws tsis cuam tshuam qhov chaw cia thiab tsis txhob siv ntau qhov chaw.
> Kev ruaj ntseg tshiab:Cov thawv ntawv yooj yim qhib thiab npog, tshwj xeeb tshaj yog cov ntim ntim uas yuav tsum tau siv ntau zaus.Cov neeg siv khoom tsis tas yuav txhawj xeeb txog tsis rov ntim lawv cov khoom noj txom ncauj thiab cov khoom seem, thiab lawv tuaj yeem txaus siab rau cov khoom nrog qhov zoo tshaj plaws tshiab txhua lub sijhawm.
Post lub sij hawm: Nov-10-2022